Saturday, October 12, 2019
Seven Years War Essay -- essays research papers fc
          The Seven Years’ War The first true World War. †¦Cause and effects!                               What would the state of the free world be today if the alliance of the war of the Austrian Succession had not reversed in the Seven Years’ War? Would we speak French, still be â€Å"New England†, or perhaps New Spain? The fact is that while we may not know for certain that today’s world would be different, you can rest assured that the Seven Years’ War set the tone in Europe, and more importantly in North America for the next half century. The history of the 18th century in Europe was always uncertain. In fact, the history of Europe will show that the fate of the continent, perhaps even the world, was always on the brink. Nations constantly were maneuvering for the upper hand looking to the highest bidder to choose sides with. The war of the Spanish Succession and the war of the Austrian Succession will show us that this new â€Å"world war†would be no different. The degree of uncertainty on the continent in 1755 is unparalleled. Russia, Bohemia, and even France and England could have swung in either direction. In fact France and England did change â€Å"loyalties†if you will between the Treaty of Aix-la-chapelle and Frederick’s invasion of Bohemia in 1756. Maria Theresa, although agreed to the aforementioned treaty to end the war of her accession, would always seek revenge on Frederick for the humiliation he had inflicted on her. If these loyalties or interests I should say hadn’t changed, what would the effect on the world be today? Would you or I be speaking some other language? French perhaps? The Enlightened Despots, Frederick? Was he? Maria Theresa? Hardly, Catherine had absolutely no impact whatsoever, and William Pitt, while he was an effective military strategist, was no despot, and surely not enlightened. Louis the XV, who was led around by the nose by Mme de Pompadour, was as ineffective as all the Kings of France would be after his grandfather. Britain obtained Prussia as her ally, but you might ask, why? Surely you can’t fuel Frederick’s massive army any more? Pitt the Elder argued though that while true... ... have none of that. The war would lead Prussia to the forefront on the European continent, however Britain clearly gained much more than any other did. France would not recover, and Louis knew all too well what lay in store when he said â€Å" After me, the deluge.†                         Works Cited 1.     Anderson, Fred â€Å"Crucible of War†, The Seven Years’ War and the fate of Empire in British North America. Random House: New York, NY 2000 2. Durant, Will and Ariel â€Å"Rousseau and Revolution†The Story of Civilization. Simon and Schuster: New York, NY 1967 3.     Kennedy, Paul â€Å"The Rise and Fall of the Great Powers†Random House: New York, NY 1987 4.     Leckie, Robert â€Å"A Few Acres of Snow†, The Saga of the French and Indian Wars. John Wiley & Sons: New York, NY 1999 5.     Margiotta, Franklin D., Ed. â€Å"Brassey’s Encyclopedia of Military History and Biography†, Washington: Brassey’s, Inc. 1994
Friday, October 11, 2019
Beer Wars Essay
Beer Wars is documentary about the American beer industry and how the 3 largest US breweries try to drive out the competition. This documentary covers how lobbyists are used to control the beer market and drive out smaller breweries such as Dogfish Head Brewery, Stone Brewery, and Moonshot: all producers of craft beer. The documentary describes how a 3 tier system was put into place to separate the powers of selling beer and prevent a monopoly but the laws that were put into place to prevent the monopoly, infact, promoted the size and strength of the largest beer corporations. An oligopoly was formed and maintained between Anheuser Busch, Coors, and Miller. Porter’s Five Forces Model is a business strategy that was covered in Beer Wars. Anat Barron described how difficult it was for small craft beer makers to be new entrants to the beer industry. When Anheuser Busch felt the least bit threatened, they had the capital and access to distribution channels that the smaller breweries did not have. The craft breweries found it greatly difficult to compete with the big 3 because they were not a substitute for the Big 3’s product, they were a small competitor. Anheuser Busch controlled the bargaining power because they were able to keep prices down due to their size and pockets while small craft breweries had to be more expensive because of the quality and care that went into it on top of having to pay a higher rate for ingredients compared to the other large corporations. To cite an example of the deep pockets that the big 3 had, Anheuser Busch came out with beer with caffeine in response to Moonshot beer, which was a craft beer (and the first of it’s kind). It can be viewed as theft but they had the pockets to Moonshot out. They targeted the bars and stores that carried Moonshot and gave them free cases of Anheuser Busch’s version of Moonshot beer. Though illegal some bars took it because it was free and busch had better prices to drive moonshot out. The intensity of competitive rivalry was at an all-time high when it came to Anheuser Busch trying to weed out the smaller breweries. The big 3 breweries managed to control the market share through advertising on tv , sponsorships, and on the store shelves through strategic placement of their product. The three tier system that separates the powers of selling beer delves into how lobbyists are used to control the beer market. Anheuser Busch uses their deep pockets to get rid of competition from small craft beer makers and control consumer choice. They purchase other beer corporations. Although only touched upon briefly towards the end of the film, Anat touched upon how Coors and Miller had to go into a 50/50 joint venture to compete with Anheuser Busch. Coors and Miller scanned the beer environment and realized that they could not keep a myopic view and hope for things to turn around. They knew that in order for each to survive, they needed to join forces. They were easier for Anheuser to take out individually but stronger as a whole.
The Duke of Delirium: Duke Orsino Analyzed Through Structuralism
Orsino, the Duke of Delirium: Why Our Leaders Will Never Be Self-Aware Shakespeare adorns Orsino, the Duke of Illyria, with numerous character faults: narcissism, capriciousness, impatience; even Olivia finds the Duke repulsive in his â€Å"embassy†(1. 5), and Feste dubs him â€Å"a foolish wit†(1. 5). It is not until Viola enters that Orsino is painted in a new brighter light, and even then, the Duke acts entitled, shallow, and overly masculine (2. 4). Although â€Å"Twelfth Night†is not a tragedy, Orsino’s circumstance is tragic. He is trapped in a vicious hierarchy: a noble wall that separates him from others, protecting his off-putting persona. Because of his status, citizens cannot communicate to him his flaws. Because they cannot communicate, he is left stagnant at the end of the play. When analyzed via structuralism, Orsino’s character articulates the Ur Code that all noble men, protected by a thriving kingdom, act entitled and superior. Interestingly enough, the opposition: ‘Orsino’s perception of self’ verses ‘Other’s perception of Orsino’ (shown below) displays the only common attribute shared between the personal view and the outsider’s view of Orsino: nobility. While this may seem obvious, it explains the lack of communication between the governed and Orsino. The title, â€Å"Duke,†ultimately determines all of the opinions, and also prevents the presentation of these faults to Orsino. When it comes to Orsino, the fact that he holds power is what makes him feel entitled to constant entertainment from Feste, undying love from Olivia, and continuous approval from those he rules. Orsino is oblivious to his changeability and narcissism, which develops the irony of this situation. Orsino’s Perception of Orsino| Illyria’s Perception of Orsino| Great lover/ Romantic | Impatient | Constant | Fickle | Noble | Noble | Masculine | Insincere | Entitled/ Superior | Vainglorious/ Narcissistic| Shakespeare may have inserted this irony into â€Å"Twelfth Night†to further the theme ‘He/She is not what it appears. ’ In the same way as Viola is perceived as a man, but is really a woman, Orsino is perceived as a jerk, but considers himself brilliant. The only difference is that Viola’s perception of self is correct and Orsino’s is incorrect†¦that is, if we are allowed to judge! This question, perhaps, is the largest piece of Shakespeare’s message. The constant switches between gender (Viola/ Cesario), standing (Feste/ Sir Topas), and identity (Sebastian/ Viola) turn the audience’s perceptions upside down and make us question simple things like whether Orsino is good or bad. The Duke wins the heart of Viola in the end, but remains a stagnant ruler. Though they are to be married, he still views himself as being in control of her: â€Å"And since you call’d me master for so long,/Here is my hand: you shall from this time be/Your master’s mistress†(5. ). A female ruler would never have this level of authority, for it is not considered dignified or proper, further proving the point that only males in power possess an overwhelming sense of entitlement. Male entitlement, sadly, is a pattern established in many other portrayals of leaders from Caesar to King George III. Our culture and hierarchies prevent accurate communication, leaving rulers in a state of delirium, a state which Shakespeare’s play s intended for us to be in all along.
Thursday, October 10, 2019
And We Walked Right Through the Door Essay
â€Å"Anything I can help you find? †inquired the chubby female clerk wearing a cheesy red uniform vest complete with â€Å"Hi! My name is Amy, How can I assist you? †BS name-tag. Right away I recognize this this to be the limited dialog that clerks are required to resort to when they feel certain shoppers are suspicious, to remind them they’re being watched I suppose. I replied smiling, â€Å"No, my buddy’s in the bathroom, just looking around thanks. †the act starting to make me a bit queasy. â€Å"Alright then†she creaked, an undertone of distrust. From there I’m left to my own devices, or so they would like me to think. However I know otherwise as I’m using the very same tools that insurance managers and loss prevention employ – namely strategically placed fisheye thief catching mirrors – to keep an eye on the store walker who, after that terse conversation, started following me. Interacting with people who have an inkling that I’m up to no good while cradling nearly $150 worth of stolen goods in my coat, (just under the federal limit mind you) brought on strong feelings of sickness mixed with a rush of adrenaline†¦ maybe I was getting too old for this shit. After skirting my tail, I head for the back entrance which has posted up what looked to be a normal run of the mill alarm system. However having worked this place over several times before, I knew that this was simply cosmetic and no longer functioned properly. My best guess is the store was too broke to repair it, in part due to klepto jack-asses like me and my crew. Most likely they allowed this skeleton of a system to stay standing in hopes that it would deter those that didn’t know any better. In fact most of the security equipment in this place was for show. From the dozens of shaded domes mounted in the ceilings where maybe one quarter of them actually held security cameras, to the magnetic tags – or bugs as we coded them – that had no activated strips in which to trip the alarm systems that did work. Their security measures were as false as my attitude towards clerk Amy, only I felt I was better at hiding the fact. ?This was my hobby. I started at a very young age, six, maybe seven years old and only because I hated being told that I couldn’t have candy or toys that seemed to me within reason. The usual excuse always came back a whining â€Å"Because we don’t have the money, Craig†despite the fact we always seemed to have enough for coffee, cigarettes and booze. It was at that young age where it seemed straight forward enough to me take the item of my simple fancy, slip it in my pocket, and – most importantly – try not to be seen doing this. It wasn’t until a few years into my â€Å"hobby†that I was finally discovered in the act by, of all people, my little sister, Melissa. We were on our way to school when I suggested a stop at a small grocery mart, where she made a bee line for the freshly made donuts. While she was busy ogling the poignant sweets, I went to work finding fruit roll-ups to procure. As I started stuffing the box of snacks into my brothers’ oversized, hand-me-down, blue-green Dolphins starter coat, my sister caught up, discovering me in mid-theft. She asked â€Å"Why are you taking that? †wide eyed and confused. Hushing at her â€Å"Because I wanna share some with my friends, and you know how Mom and Dad are about money! †I pleaded quietly, the cashier’s too busy dealing with the morning flood of coffee and newspaper sales to notice. This line of reasoning seemed well enough for her and she agreed not to tell anyone, the deal sealed by sharing some of the spoils. I thought that would be the end of it†¦ turns out I was wrong. Over the next few weeks she wasn’t just stealing shit left and right, but bragging to me about it! It was no surprise to me when later that month my parents had to pick her up from the local mall security center, having been caught shoplifting Barbie accessories. Even worse, she dragged a friend of hers along for the ride and, after being caught red handed, tried to frame the poor girl she brought along as the evil master mind behind it all. Though I felt raw about leading my little sister into my bad habit, I still thought to myself â€Å"better her than me†. At the time, we had just moved into a newly built Habitat for Humanity home in a strange sort of raffle for low-income families. Though it was nice to live in a new house, one of the downsides was that one could hear everything that was happening in every other room, which left the feeling of having little to no privacy. It was excruciating to hear punishments that either of my siblings might receive, like say in the case of my little sister getting caught shoplifting. From down in the living room, my mother and I attempted to focus on The Andy Griffith Show though I couldn’t help overhear the post punishment conversation between my father and sister. â€Å"What were you thinking!? How many times have we told you that taking things is wrong!? †he yelled, my sister still sobbing from the hot ass-whopping she’d just received. He continued the inquisition â€Å"What made you think you could even get away with something like this, huh?!? †she answered near yelping â€Å"Because I saw Craig take something from the store! I slammed my eyelids together hard hoping it would make me invisible, though I could feel the scorching glare from my mother who was eaves-dropping on the conversation as well. After my own hot ass-whopping, I was ordered to gather up all things I’d stolen. Though I didn’t give them everything, what I did pile up was still a pretty impressive haul, namely cheap toys like yo-yos and Gak; I’d be damned if I was going to give up my Sega games, it was no picnic acquiring those gems. It didn’t take long before I felt safe enough to get back in the saddle, my only lesson being a stricter discretion toward my parents finding out. Oh yeah, the crew I mentioned earlier. While there were always a few lame duck part-timers that came and went the main trio consisted of Dustin B. , code name â€Å"D†, Walter R. aka â€Å"Strangler†the muscle, and me whom they had dubbed â€Å"Slyde†, or â€Å"Sly†for short. This was actually based on some form on confusion as Slyde was what I had named my â€Å"customized†coat for all intents and purposes. The customization of the coat was simple: cut holes out at the bottom of the pockets enabling me to hide cargo all the way round the back with the insulation fluff, some of which I had removed to avoid looking too lumpy as I added new items. D was the first to join my group and a sort of protege. He’d say things like â€Å"You never know when you’ll be in a position to have to steal stuff, like if the government falls! †and considered my rabble rousing to be more of a hidden art form. We’d play games of risk with one another, upping the stakes to hone our skills. Strangler wasn’t really a thief, more of a muscle guy. He wasn’t into games of risk, but he’d happily beat the living shit out of anyone who might get in our way. A perfect crew for what we were doing. ?We had codes for everything, bugs and spiders for mag-tags and stickers, hawks and Tony’s for cameras and walkers. We even had codes to let each other know what was to be bought (purchased) and what was to be stolen (buy) while still speaking in laymen’s terms. In my home state of Michigan, thankfully, one could wear a coat for nearly eight to nine months out of the year, and no one would consider it suspect. Though when dealing in the art of theft, you’ll need more than a custom coat to get by. I had put together a base set of five rules through my tenure, which I regularly preached to my fledgling group: 1) Never go on a run alone. Sometimes you might need the muscle to help you out of a bind; this was Strangler’s territory. In one particular incident, a well-built bald white guy came from, what seemed to me nowhere, placing his hand on my shoulder, â€Å"Sir, I’d like to talk to you about the items in your coat†. The next sounds heard were a shopping cart being revved up to ramping speed, Strangler behind the bar. The large man having no time to react, literally went head over heels into the cart, and off into the sunset. His ride was only cut short by a parked van he crashed into mid lot, where he and the cart crumpled over in a sad heap. We had a good laugh about it as we jaunted away. ) If you frequent a place, at least buy something to make it look a bit less shady. There’s nothing more obvious than your ugly mug walking into a place and never buying anything. After the third or fourth occurrence, they’ll stop to search you on principle alone (This is Detroit). 3) If you’re going to steal something, act like you’ve been there before. There’s nothing more hideously obvious than someone who looks around to see if they’re being watched. Also, the occasional outburst by local crazies or crotchety old men – any form of sudden distraction really – was a quick and easy pass to get the hell out of dodge while the gettin’s good. ) Get off the grounds as soon as possible! Store walkers are legally obligated to stay on company property, which led to another obvious conclusion: don’t hit a place up if it already has actually law enforcement on the premises, na mely because real pigs don’t have such limited jurisdictions, and probably because they’re already there for some other fool who’s been caught. 5) Lastly and to the point, don’t steal more than the federal limit. It’s not like it was difficult or unthinkable, just more risk than what it’s worth to my thinking. This was shoplifting 101 and I was the head instructor. It was a few years into our chaotic campaign when all my concerns were to be quantified; when new-bird Marty R. hit the scene. Though we’d known Marty for years (due to the fact that I was dating his younger sister), we were apprehensive to have him join our little club because of his garish nature. He was a tall sum bitch, at least a full nine inches taller than me, and I was six foot myself at the time. Big knarley knuckles, rail thin from a ridiculously high metabolism mixed with malnutrition, and bright Irish red hair earned him the code name, â€Å"Red†. There’s a saying that red heads are either drop dead gorgeous, or butt ass ugly, Red here was the latter. Aside from being really tall, he had a pension for the dramatic which meant he always spoke loudly, attracting attention. If that weren’t enough, he also tried to sport a mo-hawk that was supposed to be dyed atomic red, but came out neon pink. He had done well enough on his first few excursions, though as I tended to do with all newbies, first timers got the benefit of being surrounded by us young punks ready to throw down as they got the chance to exercise their sticky fingers. Not to mention, first timer’s targets happened to be large places where we had little issue with security, and where there were several other casual shoppers to take focus away from us. This was particularly effective on busy shopping days like Black Friday, one of my personal favorites. ?Red and I had stopped in a larger chain for nothing more than a two liter of soda for the troops back at one of our crash sites. Now not every visit to a store is made to pilfer items, because as the saying goes, ‘it’s not a party if it happens every night’. Red being the new guy wasn’t really hip to this idea yet, and was still very anxious to take what he could, as if there were no tomorrow. As I sleepily moved to the cold drinks at the back of the store, and not from the wall of tepid soda they displayed for chumps and out-of-towners up front, Red informed me that he was going to use the rest room, where vagabonds like us would normally go to clean up a bit. It may have been the way he said it, but I instantly got a bad feeling. Realizing that I had just woken up to take on this small task for the group, I shook off the vibe and told him to meet me outside in our usual spot when he was done. Sometimes, I hate it when I’m right. Red took it upon himself to yank a few items without me knowing, a wallet, a crappy ten dollar watch, and a fake gold necklace/locket combo for some girl he was crushing on. From this, he might as well have broken rule number one in not letting me know his intentions. As I stood waiting in the check-out line cold pop in hand, I noticed Red making his way out trying to look as though he hadn’t taken anything, a sure distinction to my eye. I had the mind to drop the pop and run over to him: not so much to help him, but rather to chew him out for being such a chud. However it was too late, the horrible scene I’d sought to rally against unfolded before me, as if I was given a front row seat. After the fact, I could only guess that this store had some idea about our group and its past debauchery, since they used three Tony’s to surround and take Red away. I wasn’t ready, we weren’t here on a mission, we were here for fucking soda! I felt like screaming at him, the mix of helplessness and anger at his dishonesty keeping me anchored to the floor as I looked on, holding the building express line up. As he was ushered past, he looked at me with those sad sorry eyes, where all I could do was look back, mouth agape. This moment also felt like a strong message for yours truly, the Tony’s eyes staring at me, warning â€Å"You’re next hot shot†. Unfortunately, this wasn’t Red’s first offense and he was later sentenced 2 years for what amounted to less than $30 worth of merchandise. Now Marty wasn’t much of a fighter, and considering his height coupled with the fact that his hair had mistakenly come out neon pink, brought a whole other hellish dimension towards the thought of time in jail for him. Yes, this was a sad day for our company indeed, but an affirmation of the rules I had laid down to begin with. I scorned the others with the story, probably because I wasn’t able to yell at Red, or more likely out of shame that I wasn’t able to do something about it myself. ?Some time has passed and I’ve all but stopped stealing. I might yoink a pack of batteries here and there, or occasionally walk out on a check if the server makes me wait too long, but these trifles are rare. Recently, I landed a position in loss prevention for a small chain of stores; the irony of this never fails to cheer me up. I even tried to stay in decent shape for the job by making it a point to run/jog in, or maybe old habits of being ready for a chase die hard. I was assigned a new store where they were going through the normal jargon, giving us the cue codes for theft in progress, blind spots to patrol, and all the other dirty little secrets I would have killed for back in the day. As I was being briefed by my new manager, I realized just how much of a royal prick he was, just from how he thought so much lesser of people that resorted to stealing. The more he talked, the more I indulged a day dream of feeding his pretentious ass to Strangler and how that would pan out. My first shift was painfully uneventful, right until the last hour as I started to get in the mindset of what to do once I was free again. It was at that time when Mr. douche-bag manager busted in to the surveillance room, like he was hopped up on too many energy drinks. â€Å"Look alive ladies, we got some kids in the liquor isle, and I’m damn sure they’re gonna grab something. They’ve been casing it for a while, looking all sorts of suspicious, so let’s get out there and NAB ‘EM! trying to be all team player, as if we were all supposed to put our hands in or something. To be honest, this was the part of my job I hated most, seeing new jacks like this give my former hobby a go in the worst way. Ducking their heads about, apprehensive yet obvious about whether or not they’re going to put an item in their jacket. Sure enough, scoping out these scrubby teens through a large fish eye mirror, I saw firsthand one of them squirrel a fifth of whiskey into his windbreaker, and make his way for the exit. Panic was written all over his face as he wrangled up the other two snots with him, simply disgraceful. The worst of it was when they neared the exit. We didn’t even have time to start in on our usual spiel before it suddenly turned into a free for all, the three of them sprinting off in unison. The two â€Å"friends†that the holder came in with, bolted in the exact opposite direction, leaving the actual target on his own. I’m not sure if they did this thinking they’d fool us with misdirection, or if they just ran out of fear; my guess was they got scared and bailed. At this point, I’m not the only one giving chase; two other Tony’s and the dick-head manager were also trailing. The manager was the first to go down, no surprise, tripping on his own stupid shoe-laces not even 20 feet from the entrance, biting off a piece of his own tongue as his chin smashed against the asphalt. One of the Tony’s was a fat guy and gave in shortly thereafter, claiming â€Å"I’m gonna see if the manager’s O. K. , you guys keep going! †pathetic. Two down, two to go, and we’re gaining on him. This kid must not have known the perimeter rule, because he cut around heading for the back of the store, towards the receiving docks. Since e insisted on staying on the grounds, as far as I was concerned it was still game on. Thanks to my daily regimen, I felt as though I could run like this forever! Primal instincts kicked in, I felt as though I were a lethal cheetah closing in on its prey. It was about the time we were rounding the docks that the defeatist thumping footsteps of the other Tony sounded, signaling his dropping out of the chase no more than 70 generous yards from the door. Never mind all that, I was about to end it, he was going down, this kid was mine! I reached out grabbing at his shoulder, my hand getting a taste of slick fabric from his blue wind-breaker, when something clicked. I stopped chasing and let him go. I didn’t even bother to gloat out loud that I could have caught him if I wanted, it didn’t even seem important anymore. I stood there watching him continue to run for his life as I caught my breath. I contemplated the awesome story that the kid would have to tell all his friends – the ones he presumably stole the fifth for – and to call out his two accomplices for bitching out the way they did. Thought flooded me near the point of tears as I recanted my own misguided youth, and the thrill of getting away from a near miss as he had just encountered. If I had brought him back, I would have had no say in his punishment, and I’m sure they would’ve done to him the same as they did to Red. I no longer wanted to be responsible for the incarceration of others this way. I strolled back acting more tired than I actually was giving the staff some bullshit excuse as to how the kid eluded me; I mean, what the hell did they know, right?
Wednesday, October 9, 2019
Which factors shaped and influenced Al-Jazeera Arabic and the Daily Dissertation
Which factors shaped and influenced Al-Jazeera Arabic and the Daily Mail Newspaper coverage of the Iraq war Shock and Awe 2003 Campaign - Dissertation Example The present study looks for investigating into the dynamics that paved the way towards influencing Al-Jazeera Television Network and Daily Mail newspaper for continuously observing the shock and awe strategy while making coverage of the events during the Gulf War of 2003. The media is aptly criticized for aggravating the situation before and during the course of war by creating unnecessary thrill and excitement just to capture the already shocked world by telecasting and printing sizzling news in such a manner that seldom come under the definition of responsible and professional journalism. Consequently, the media came under cloud for deviating from the established norms, values, customs and traditions that had been an essential part of its professional ethics for the last several decades. Somehow, the other school of thought declares shock and awe policy as a sign of benevolence on the part of media for saving the world from the possibility of war in the Gulf region. Thus, media rai sed strong voice against the war in order to prevent its obnoxious entry in the cultured and civilized world of 21st century. There is no suspicion in the very fact that the US invasion on Iraq served as an astounding event of the modern era, which startled the entire world at large by capturing even the remotest regions of the globe in its fold, the journalists belonging to every country reached in the war zone in order to make unprecedented coverage to the chronicle of events leading towards the horrors of war. Though an overwhelming majority of news channels pretended neutrality, few papers appeared to be supporting one side out of sheer prejudice they maintained for their nation and community. It was particularly the case with the famous Qatar based Arabic Al-Jazeera Television network and the UK based Daily Mail Newspaper, as both of them observed the shock and awe policy regarding the conflict between the forces of the USA and Iraq during the former’s war preparations a gainst the latter in the wake of 9/11 terrorist attacks on the World Trade Centre, New York. It was the era when the entire globe appeared to be undergoing the extreme state of polarization, and conflict between the civilizations appeared inevitable. The then US president George Bush had already declared the terrorists’ attacks on WTC as the beginning of the so called holy crusade to be launched against the Muslims, who had deliberately targeted the Christian territory. It is therefore, he entered into conversation with the western and Christian powers within a week from the destruction of World Trade Center, in which he reiterated his ambitions to launch crusade in order to fight against terrorism everywhere in the world. Such kind of emotions was not confined to George Bush only; rather, he transferred and projected the same extremist sentiments to the political and press allies all over the globe. The same feelings were patronized by the press in their campaign was actuall y the strife to nullify the shock and awe propaganda of each other both sides had launched before the US attack on Iraq. The main objective behind both these media forums was just to suppress and condemn the atrocities of the two for protecting the masses from the horrible affects of war. Shock and awe trembles the nerves of the rival forces and masses, and defeat them psychologically even before the beginning of the war. The US media had already launched campaign against the war provided the world had witnessed the sorry state of her forces in Afghanistan. Somehow, few channels aimed to create unabated harassment against the so called terrorist designs articulated by Saddam Hussein in such a way that the American subjects looked for the destruction of Saddam network for their own safety and protection. The Bush administration added fuel to fire by narrating false tales about the presence of still unexplored chemical
Tuesday, October 8, 2019
The tool for market research Essay Example | Topics and Well Written Essays - 500 words
The tool for market research - Essay Example Test marketing gives significant insight which is needed by a company in order to compete effectively in its market. For one, this tool permits a business organization to test the impact of alternative marketing plans. Since a test market is typically smaller than the whole market, investing in a test marketing effort in 10 cities is more rational for a large company than getting into a full-blown nationwide product launch. Test marketing as the name implies provides companies with a clear idea of whether a marketing effort is strategic or not without shouldering the huge cost of the whole marketing campaign in the entire market. Test marketing also allows companies to test multiple strategies without affecting the overall image of its products. For example, a company which wishes to embark on a new marketing approach and is choosing on three different ones will find it impossible to launch the three strategies on the entire market. Thus, it will opt to use test marketing in order to ascertain the best approach for its product at lesser cost. However, the utilization of test marketing as a market research tool is dependent on the internal competency and external market situation of a company. According to one of its executives, â€Å"In our fieldâ€â€primarily higher priced cosmetics not geared for mass distributionâ€â€it would be unnecessary for us to test the market. When we develop a product, say an improved liquid makeup, we know it’s full-Brownell because we are familiar with the field†.
Monday, October 7, 2019
Strategic Human Resource Search Essay Example | Topics and Well Written Essays - 750 words
Strategic Human Resource Search - Essay Example Most advisors have felt that the hotel should revise the contracts of some of these hotels in order to keep up the reputation of the larger chain. One of the greatest issues and challenges that faced the hotel chain was the sad reports that most of its chains were affected by bed-bugs (Brody 2011). Well, considering the nature of such reports and the impact it had on the organization, it can indeed be realized that the reputation of Marriot was indeed damaged by the reports which unfortunately were given much airplay and address by news agencies across the world. The reports which were mainly reported in 2010 and 2011 came through complaints on the internet where people reported being bitten by bedbugs after boarding in particular chains of the hotel. The issue became publicized to the extent that news agencies like CNN were able to address it in their casts. Sure enough, in the subject of food and hospitality, tidiness and proper care are simply indispensable (Enz 2010). In such a competitive environment where competitors can greatly gain from any tiny mistakes, the reputation of the organization holds everything. Marriot ind eed lost a lot of potential customers and other strategic partners who felt the hotel was not doing enough to address the very fundamental issues. Nevertheless, despite these challenges, the executives at Marriot have indeed tried to address the issues with a lot of concern by instituting several campaigns to build the seemingly shattered reputation of the organization. The challenge has been great but the Hotel has been forced to invest millions of dollars in the bid to improve its image. Much challenge was thrown to the human resources department in tackling the human resources aspect since most of the fault could be linked with lazy employees. On the same account, much research was conducted on the issue to find out
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