What is a purpose of a college education Essay Example | Topics and Well Written Essays - 1000 words

What is a purpose of a college education - Essay Example However, even the best college institutions are not providing these skills. The main purpose of the higher education institutions, colleges in particular, should be to provide the students with a wide range of skills that would help them in functioning appropriately in the workplace such as broadmindedness and problem solving skills that may not be accomplished if the institutions are underequipped. This claim is correct because the modern world has intense competition that requires an individual to be equipped with a wide range of skills since some job positions are highly competitive. Therefore, if one position is not available, an individual can utilize other skills and work in a different position. The article, â€Å"College at Risk† by Andrew Delbanco maintains that although the original purpose of colleges had the interests of the students in mind, it has changed. In fact, in a broader sense, a college institution is a place where the students encounter ideas both from fellow peers and from instructors that help them in becoming creative. In addition, the concept of broad-mindedness was meant to be emphasized through college education. This was meant to help the individuals in dealing with hardships that they may encounter in the workplace. Personally, I agree with these claims. The higher education sector has become a commodity that is only available to the wealthy few; therefore, secluding the unfortunate ones and diverging from the original purpose, which was not economic-oriented. I have also seen many colleges charge very high tuition fees, which was not the case in the past. For instance, my own college has been charging higher fees as compared to previous years. This implies that only the wealthy can afford higher education. This is affecting the availability of opportunities and acquisition of skills especially in the American society, thus affecting the original purpose of colleges. The colleges have concentrated on profit

The Importance of Marketing for Business Essay Example | Topics and Well Written Essays - 1250 words

The Importance of Marketing for Business - Essay Example But Nike’s marketing success has more to it than just promotional hype. Nike gives its customers far more than just good sports gear. They make sure the customer doesn’t just wear his Nikes, he experiences it. Nike doesn’t just market sports shoes or athletic wear; it markets a way of life (Kotler). The Nike examples proves that through smart and innovative marketing businesses can create value for customers, build strong customer relationships and capture value from them in return. The importance of marketing to businesses: Helps businesses create value for customers: Marketing helps a business in creating value for its customers. Most companies today implement customer driven marketing strategies which allow them to create value for target customers. The process can be better understood through the following diagram: 1 Companies today identify and select marketing segments, develop products and marketing programs targeted to each and focus on the buyers who hav e more interest in the values that they create the best. They then decide on a value proposition by differentiating the market offering and positioning it in the minds of the target customers. Helps businesses create lasting relationships: The customer relationship management part of marketing is about maintaining and building profitable business relationships by delivering superior customer value and satisfaction. Just as companies are being very choosy about which customers to serve, they are serving the chosen customers in a more lasting way. Marketing today has become an art of finding, retaining and multiplying profitable customers Relating Directly: Apart from helping companies connect more deeply with their customers, marketing also helps companies connect to customers more directly. It helps customers buy virtually everything without going to a store through telephone, online, mail order catalogs etc. In fact, such has been the success of direct marketing that some companies such as Dell only use the direct channel to sell their products (Kotler). Social CRM: Marketing also helps businesses build strong, lasting and profitable relationships with customers through social media. The benefits that businesses achieve by effective use of social media are: 1. By effective use of social media companies can quickly build a network of core customers and supporters (Richardson). The feedback that loyal customers can provide is extremely valuable to businesses and can sometimes lead to major improvements in how a business offers a product or a service. Networks of loyal followers such as these can also help the company find new customers by referring the company’s product or service to others if they are pleased with what they have found. 2. Social media also helps a company attract more traffic to its website. The more traffic the company’s website continually obtains, the higher its ranking grows amongst the search engines (Richardson). High ranki ng with the search engines, in turn, helps the company attain better online exposure and visibility. More traffic to the company’s website also helps the company spread information about new products and services quicker 3. Apart from attracting useful feedback social